A Fresh New Look for the Next 40 Years: the Research Park at Florida Atlantic Unveils New Logo

FOR IMMEDIATE RELEASE

Contact: Abigail Sears

asears@research-park.org

(561) 416-6092 Ext. 1403

A Fresh New Look for the Next 40 Years: the Research Park at Florida Atlantic Unveils New Logo

Building on 40 years of impact, the refreshed logo signals the Research Park’s evolution as it enters its next era. 

Boca Raton, FL – January 13, 2025 – Forty years ago, the Research Park at Florida Atlantic University began, founded with the mission and commitment to foster research, innovation and lead South Florida’s economic development. Over the decades, the Research Park has written many new chapters, supported many new ideas, expanded and evolved, while remaining deeply dedicated to its core purpose, the growth and success of its South Florida community. Now in its 41st year, the Research Park is looking ahead with the unveiling of their new logo, an updated symbol that reflects technology, research, design, and what’s next, created by 2TON. 

The Research Park’s new look is more than just a logo; it is a symbol of transformation that captures the organization’s enthusiasm, energy, and ambition in 2026 and for years to come.

Updated Logo Elements: 

• New Symbol: The icon subtly includes both the “R” and the “P,” making it a custom, meaningful visual tied directly to the name.

• Design: The Research Park is keeping its iconic Florida Atlantic red and blue, but refreshed. The design reflects Research Park at Florida Atlantic’s identity as a hub for innovation, technology, and forward-thinking ideas. The lines and dots were inspired by the look of a circuit board, symbolizing technology, connectivity, and complex systems working together.

• Gradient: The gradient adds a sense of movement and progress, visually representing growth and evolution and science space. 

• Overall look: The overall look is modern, clean, and dynamic—designed to represent both the strength of the Park today and its continued momentum into the future.

“This logo illustrates the Research Park’s exciting and impactful evolution,” said Andrew Duffell, president. “It signifies this is a place for connections, collaboration, and convergence of technologies as they are commercialized into the South Florida marketplace. We continue to highlight our unique, deep affiliation with Florida Atlantic University and all the opportunities it presents to students and faculty alike.”

“As a local agency, it means a lot to partner with an organization like Research Park at FAU. This project was more than just a logo—it was about capturing the spirit of innovation and collaboration that fuels our region’s growth,” said 2TON representative.

About the Research Park at Florida Atlantic University®
The Research Park at Florida Atlantic University® is home to technology companies and research-based organizations working to support the research and development activities of Florida Atlantic, and to foster economic development and broaden the economic base of Palm Beach and Broward counties. The Research Park at FAU hosts Global Ventures at Florida Atlantic™, an international soft-landing center for second-stage technology companies, FAU Runway, a hub to incubate startup companies and the Florida Small Business Development Center at FAU. Established in 1985, it is widely regarded as South Florida’s laboratory for new entrepreneurial ideas and technologies. The Research Park at FAU is governed by the Florida Atlantic Research and Development Authority, an independent special district created by Palm Beach and Broward counties in partnership with Florida Atlantic University, organized under Chapter 159, Part V, Florida Statues. Read more at researchparkfau.com

About 2TON

2TON is a creative agency based in West Palm Beach that works with local businesses of all sizes to build brands that resonate. Its in-house team of strategists, designers, developers and storytellers collaborates to bring ideas to life.The agency designs more than logos, creating brand identities with purpose that connect with people and grow with businesses. Its work is grounded in strategy, collaboration and a focus on supporting long-term success. 2TON has partnered with companies across industries, including hospitality, nonprofit, tech and lifestyle. Community is at the heart of its work, from pro bono projects and paid internships to support for local organizations. Each project is approached with care and intention, focusing not just on how things look but how they work and what they mean to audiences. Read more at 2Ton.com 

 

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